Google has made a significant push into the Indian e-commerce market through its subsidiary Calico Labs, which is reportedly working on an AI-powered shopping experience. This latest move comes after the company's initial foray into the market last year, where it showcased Google Assistant-powered smart speakers to help customers shop online.
According to sources, the testing of this new feature started earlier this month and is limited to a select group of users across several Indian cities. However, those who have been granted access to the service have reported experiencing seamless shopping experiences powered by AI algorithms. The technology seems to be able to learn user preferences and adapt accordingly, making personalized product recommendations.
The rollout of this new feature is expected to begin later in October, with plans for a broader launch that will cover even more users across the country. This move could potentially disrupt traditional e-commerce models in India, where many online retailers rely on human input to curate their shopping experiences. By leveraging AI and machine learning, Google aims to make its shopping platform more appealing to customers and ultimately increase sales.