Google is set to unveil a new shopping feature for Indian users, which allows them to browse and purchase products directly on the Google Shopping platform. This move comes after Amazon had been gaining ground in the Indian market by offering its services at competitive prices, as well as through innovative product recommendations.
The limited test of this feature will be conducted on select products and users, with a broader rollout planned for later in October. The exact scope of the feature is not yet clear, but Google has hinted that it may include a range of categories such as electronics, clothing, and home goods. This move is seen as an attempt by Google to establish itself as a major player in India's rapidly growing e-commerce market.
Google's foray into Indian online shopping is part of the company's broader strategy to expand its reach across the Asia-Pacific region. The technology giant has been investing heavily in this area, and is expected to continue its efforts in the coming months. While Amazon remains the dominant force in Indian online retail, Google's new feature could potentially disrupt the status quo and attract some users from the rival platform.