Google has been quietly testing the shopping access of its subsidiary Flipkart through an artificial intelligence (AI) powered hacking tool. According to sources close to the company, Google is working behind the scenes to unlock specific product pages on Flipkart's website and mobile app without users' knowledge or consent. This move aims to provide early insights for the company to develop better shopping experiences.
The process involves using a sophisticated AI-powered tool that can bypass security measures implemented by Flipkart to gain access to restricted areas of its platform. Google is likely using this technology to gather data on consumer behavior, product popularity, and user preferences before considering it for broader rollout in later October. This move has raised concerns among users who believe their personal shopping information is being compromised.
The test is seen as a step towards Google's ambitious goal of making Flipkart the go-to e-commerce platform globally. By gaining access to select products and users without permission, Google can tailor its experience to better meet consumer needs, potentially driving more sales and loyalty. However, this move also has raised questions about user trust and data protection, highlighting the need for companies like Google to ensure their practices align with industry standards.